Privacy Policy

Last updated: March 2025

1. Introduction

Platinum Tyres Limited ("we", "us", "our") is committed to protecting your personal data. This privacy policy explains how we collect, use and protect your information when you visit our website or use our services.

2. Who We Are

Platinum Tyres Limited
Waterdale, Doncaster, DN1 3ER
Phone: 01302 712718

3. What Data We Collect

We may collect the following personal data when you contact us or use our services:

• Your name
• Phone number
• Vehicle registration and details
• Location (for mobile callout services)
• Messages sent via WhatsApp or phone

4. Cookies & Analytics

This website uses Google Analytics 4 (GA4) to help us understand how visitors use the site so we can improve it. GA4 is provided by Google LLC and uses cookies to collect anonymised information such as pages viewed, time on site, device type and approximate geographic location (city level).

Analytics cookies are only set after you click "Accept" on our cookie banner. If you click "Reject", no analytics cookies are set and only essential pings (which do not identify you) are sent. You can change your choice at any time by clearing your browser's site data for this domain — the banner will reappear on your next visit.

We do not use advertising cookies, retargeting pixels or any other tracking technology on this website.

5. How We Use Your Data

We use your personal data only to:

• Provide the tyre fitting services you have requested
• Contact you regarding your booking or enquiry
• Process payments for services rendered

We do not use your data for marketing purposes without your explicit consent.

6. How We Store Your Data

Your data is stored securely. We retain customer information only for as long as necessary to provide our services and comply with legal obligations. We do not sell, rent or share your personal data with third parties except where required by law.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Withdraw consent at any time

To exercise any of these rights, please contact us using the details below.

8. Third-Party Links

Our website contains links to third-party platforms including TikTok, Facebook, WhatsApp and Instagram. We are not responsible for the privacy practices of these platforms. Please review their own privacy policies before using them.

9. WhatsApp Communications

If you contact us via WhatsApp, your messages are subject to WhatsApp's own privacy policy. We use WhatsApp solely to respond to customer enquiries and bookings.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us:

Platinum Tyres Limited
Waterdale, Doncaster, DN1 3ER
Phone: 01302 712718
WhatsApp: Message us